Do you know the feeling of having a to-do item in your calendar that you keep pushing one day ahead over and over again? This is what happened to my “monthly” update.
There’s no excuse for why I didn’t write it last month, it just didn’t get prioritized and that sucks.
But hey, I’m here again so let’s go through what has happened since last time.
Continuing on with the industry reports
I’ve been giving it one more go with the industry reports. So far they’ve only landed me one one-off project, which so far hasn’t resulted in more work, although I’ll continue to stay in touch with her. She was very excited about the website audit, so that’s at least a positive sign.
Redesigning the website
I’m normally the one preaching that you shouldn’t spend too much time worrying about the design of your website, but I might have gone a bit too far in the other direction and actually made a website that wasn’t complete and thereby not trustworthy.
So I went back to the drawing board aka “The manual for the WordPress Theme I am using” and looked at the options. I then played around with the design and content for far too long before finally reaching an acceptable level – It’s not perfect at all, but I’ve deemed it good enough to move on.
My free-work trial is soon coming to an end
In just a weeks time, Friday the 7th of July, I’ll be finishing the trial period I had with a wedding planner from New York. To recap, I wanted a testimonial and in order to get that, I offered to work for free for 10 hours/month for 3 months.
So far the results have been good. I’ve found a few challenges in the work-process that I need to improve on e.g. creating a clear work process that I can take my clients through which I haven’t had and therefore been struggling with and also legal stuff… In Denmark it’s not normal to sign contracts
In Denmark, it’s not normal to sign contracts. The only thing I’ve signed in four years (besides getting a bank account and starting my business) is a single NDA. We also don’t have such an extreme legal system as in the US, where you can get sued for almost anything. In Denmark, there needs to be a valid reason and the payoff is usually so small that it’s just not worth it.
This free work period has also given me the opportunity to test my new industry – I’ve gotten a better feel for how the day of a wedding planner looks like, what challenges they’re facing etc.
I’ve truly enjoyed working with this wedding planner and in those “3 months”, her rankings have improved dramatically so I’m interested in seeing the testimonial. I asked her to be brutally honest. If it’s positive, then great! If it’s negative, then I’ve gotten some valuable feedback.
Sharing my expertise in blog post
To further establish trust and authority within my niché I decided to publish a blog post. Most of all because I didn’t want an empty blog category and secondly I wanted to show my audience that I actually know something about their industry.
I’ll be the first to admit it isn’t the best post I’ve ever written and it’s most likely not that interesting to wedding planners, as it’s very technical, but it’s good enough for a starting point.
My goal, at the moment, isn’t to acquire traffic through my blog posts. It’s just to show that I know a thing or two about the industry.
Monthly status in numbers
- Time spent these two months: 18 hours.
- Time spent in total: 48 hours.
- New clients this month: 0.
- Clients in total: 1.
- One-off income this month: $0.
- Ongoing income: $0.
- Total income so far: $750.
- Expenses in total: $30 + $39 (Photos for the website).
Plan for July
I’ll probably do a status on the “industry report” campaign in July, as it hasn’t been performing as well as I had hoped. Depending on this I might change my approach and try a new tactic or continue with it for another month or two.